Market Update – November 2021

November means it is time for the Holiday season! First Quality Produce is excited to share with our customers all the latest produce updates, a festive recipe, and more.
Transitioning into the month of November, we will move out of Salinas for vegetables and move into sourcing from Yuma. As for citrus, mandarins and navels are beginning.

Top Five Alerts

01. Celery

Demand exceeds supply. Supplies are beginning to tighten up from Salinas. Quality is fair to good, however expect to see high market activity through this month.

02. Mandarins

Due to port delays, Chilean supply is limited. However, California supply begins this month. 

03. Broccoli

Demand is much higher than supply across the board making the market extremely active. Mexico’s supply is limited due to the rain. 

04. Onions

Another active market. Demand is exceeding supply in value-added. Volumes are increasing for yellow and red. 

05. Lettuce

Markets are extremely high due to supply decreasing after the storm. Expect the active market and fair quality to remain through November. 

What's in Season?

See below for details

Available Produce:

  • Asparagus
  • Beans-Green
  • Brussels Sprouts
  • Broccoli
  • Corn
  • Corn Stalks
  • Carrots
  • Cauliflower
  • Eggplant
  • Celery
  • Herbs
  • Garlic
  • Lettuce
  • Squash
  • Mushrooms
  • Onions
  • R / G / Y Bells
  • Potatoes
  • Spinach
  • Tomatoes
  • Avocados
  • Apples
  • Berries
  • Cucumbers
  • Grapes
  • Strawberries
  • Peaches
  • Nectarines
  • Citrus
  • Grapes
  • Pumpkins
  • Cantaloupe
  • Honeydew

Recipe of the Month

Pumpkin Stew

‘WOW’ a crowd this Thanksgiving with Pumpkin Stew. Bursting with flavor, Pumpkin Stew is a festive twist on the classic beef stew. We hope you gather around the table to enjoy this perfect addition to your Thanksgiving feast. 

If you do make this Pumpkin-perfect meal, be sure to post a picture and tag us @firstqualityproduce! 




  • 2 pounds beef stew meat, cut into 1-inch 
  • 3 tablespoons canola oil, divided
  • 1 cup water
  • 3 large potatoes, peeled and cut into cubes
  • 4 medium carrots diced or sliced
  • 1 large green pepper, cut 
  • 4 garlic cloves freshly minced 
  • 1 yellow chopped onion
  • Salt
  • Pepper
  • 2 tablespoons beef bouillon granules
  • 1 can of diced tomatoes (do not drain)
  • 1 pumpkin! Ideally this pumpkin would be between 10 to 12 pounds

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