Our Story

From Squash
to Snack Buddies

Making quality count, every single day.

First Quality Produce is Central California’s premier processor and distributor of superior wholesale produce, fresh-cut fruits and vegetables, and specialty items.

With nearly 32 years of experience in the agricultural capital of the world, we have mastered all aspects of sourcing, processing, and distributing the freshest produce available.

Our custom produce processing facility is large enough to meet your everyday produce needs and small enough to provide efficient, friendly service.

First Quality is a family-owned-and-operated business, as it has been from the very beginning. We take safety very seriously—we’re HACCP-certified and licensed by the State of California and Department of Health Services. Every product that we develop and deliver to our customers is another opportunity to set the standard and uphold our name.

Our customers consist of:








Catering Companies

…just to name a few.

Our History

In 1989, Mike began helping his grandfather, who was a grape grower, and his dad, who grew squash and tomatoes. He soon started making same-day deliveries to small grocery stores and local restaurants. His most frequent customers were local taquerias, but Di Cicco’s was also an early client (and still is today)! Once he had a route developed, Mike’s new business steadily continued to grow, eventually becoming First Quality Produce.


First Quality Produce was officially born and branded.


Mike expanded production to a facility in Downtown Fresno near Fulton Street.


The plant became certified in Food Safety.


Mike landed his first casino client, significantly expanding his client base.


Mike began processing and selling snack packs to school districts.


Mike acquired Amber Foods, creators of the Fruit Luau Buckets, a small couple-owned business who made one-gallon tubs of extended-shelf-life fruit salad.


Mike and the First Quality Produce team moved into our current facility.


Snack Buddies were born—a fun way to dress up the school snack packs.

Get in Touch

We’re ready to hear about your organization’s unique processed produce needs. Give us a call—we’ll help you find a solution, no matter how you slice it.